Most teams treat AI discoverability like an SEO task. Big mistake. The bigger issue is whether your site is clear, consistent, and well governed enough for AI systems to understand it. What is AI discoverability? AI discoverability is how easily AI systems can understand, trust, and retrieve your content. It depends on structure, consistency, and…
Here’s how AI-driven SEO differs from traditional SEO, so you can see which strategies matter most for small business marketers today. Traditional SEO AI-Driven SEO Approach Manual keyword research, on-page optimization, and backlink building Automation using AI tools for research, optimization, and tracking Workflow Labor-intensive, slow to adapt—humans update content and react to algorithm changes…
If you’re an existing Shopify user but want to change that, consider Ecwid by Lightspeed. The process is pretty easy, especially with the right tools and plan. Here’s how you can migrate from Shopify to Ecwid. Need help? Just ask. Why Switch from Shopify to Ecwid? Before going into the migration steps, let’s talk about…
A series of algorithmic demotions are discussed in the recently released Google documentation. Descriptions are limited, but definitely worth a look at what each means for you. While these six examples of how Google might demote your pages barely brushes the surface for SEO, important questions must be asked: Does SEO really matter to my…
‘Flowww’ is a website adaptation of the widely accepted customer journey: Awareness, Consideration, Desire, and Action (ACDA). Visitors travel through your website viewing more pages, spending more time on-page, and becoming informed prospects. Best of all, they trust you more with every click. Now available as an Audiobook 🔊 voiced by the talented Paul Boucher. It…
WordPress has changed how we create websites, making it easy for anyone to get started. Today, we’re going to help you choose between two main options: doing it yourself with a self-installed WordPress, or making things easier with a managed WordPress hosting service like wpSites or wordpress.com. Let’s break it down. Doing It Yourself: WordPress…
As a managed websites platform, we understand the intricacies involved in website migration, particularly when switching between different content management systems like WordPress. To ensure a smooth transition, we recommend the following steps: Preparation Chose an Option Set Up WordPress with your Host (you are the host/developer) Set Up WordPress with wpSites (wpSites is the…
INK Software has emerged in the AI market as the leading AI marketing content and SEO performance app. Co-founder and CTO Alexander De Ridder joins the wpSites team to demo the software (March 21, 2023). In addition to sharing insights on the state of AI, Alexander took us through how small businesses can use INK…
Customer relationship management (CRM) functionality is at the top of the list when it comes to designing a modern website. This HubSpot CRM vs Dynamics CRM comparison should help you decide what’s best for your business.
Yes, you need a website. We discuss why along with what’s actually needed to get set up for success with your own site as an NFT creator. I’ve just entered the NFT space though am a 20-year veteran in the marketing and web space. I give practical advice, without the hype.