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Online Store Alternative to Woo, Shopify, and BigCommerce

Ecwid online store goes head-to-head against three online store & eCommerce industry leaders. We compared 18 popular features ranging from ease-of-use and product management to advertising and social media integrations.

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Ecwid Online Store
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Shopify may seem right at first glance, but merchants are locked into their ecosystem, pay transaction fees, and need additional apps to make it all work.

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WooCommerce can be pretty challenging to use. Woo requires hosting and development effort, plus it’s locked into your WordPress website.

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BigCommerce features expensive functionality that makes sense for large enterprise companies but doesn’t fit very well for small businesses.


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Ecwid vs Shopify

Ecwid takes on the goliath of eCommerce.

Omnichannel Selling
Ecwid and Shopify have similar online store functionality that enables merchants to sell on social sites and marketplaces like Facebook, Instagram, Amazon, and eBay. It’s a draw.

Fast Implementation
Getting started with a Shopify store requires a lot of manual work with no demo products, covers, or automation…only placeholders and instructions. Ecwid stores do the work for you. Our technology partner has been recognized for having the shortest go-live time out of all e-commerce platforms. Ecwid beats Shopify.

Global Selling
Shopify’s language capabilities are limited, reliant on 3rd party apps and manual translations. Ecwid has over 50 built-in languages and multi-language capabilities. Ecwid beats Shopify.

Site-Builder Compatible
Shopify only works on its own platform, so merchants are limited to their site builder and coding language. Ecwid plugs into any CMS, including HubSpot and WordPress. Ecwid beats Shopify.

Ease-of-Use
Shopify is relatively straightforward but can require more advanced skills to set up, particularly when it comes to visual design. Ecwid gets merchants set up in minutes, no developer or coding knowledge is required. Ecwid beats Shopify.

Core Features
A large number of Shopify’s features are through app integrations, each at an additional subscription cost. All of Ecwid’s main features are built into the core platform. Apps are available as enhancements but are not required. Ecwid beats Shopify.

Zero Transaction Fees
Shopify requires merchants to use their payments system or pay a 2% transaction fee. Ecwid doesn’t charge transaction fees and allows merchants to select from over 50 international payment gateways such as Stripe and PayPal. Ecwid beats Shopify.


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Ecwid vs Woo Commerce

Ecwid jumps into Woo’s pool.

Cloud-Based
It is difficult to back up stores on WooCommerce, often requiring third-party resources. As a hosted cloud solution, Ecwid backs up all store data and provides a backup storefront in case a site goes down. Ecwid beats WooCommerce.

Ease-of-Use
WooCommerce is difficult for beginners, and most merchants need a developer to set up, maintain, and update their store. Ecwid helps anyone easily set up their store – no developer or technical knowledge is required. Ecwid beats WooCommerce.

Data Security
WooCommerce stores are not secure by default, so merchants rely on their host and additional security features. Ecwid’s technology is as a PCI DSS Level 1 Service Provider, ensuring all payment and transaction data is secure. Ecwid beats WooCommerce.

Automatic Updates
WooCommerce merchants have to manually update their stores and plugins. Ecwid’s automatic updates mean no disruption to stores and no worrying about manual downloads or security patches. Ecwid beats WooCommerce.

Loading Speed
WooCommerce requires stores to upgrade to more expensive hosting to increase their loading speed. Ecwid handles the server load, so stores load quickly every time regardless of the number of products. Ecwid beats WooCommerce.

Native Omnichannel Selling
WooCommerce requires third-party plugins for many features and sales channels. Ecwid has built-in integrations for social media and marketplaces like Facebook, Instagram, and Amazon. Ecwid beats WooCommerce.

Site Builder Compatible
WooCommerce only works with WordPress, locking merchants into their platform. Ecwid integrates seamlessly with WordPress, along with any other CMS or website builder, including HubSpot. Ecwid beats WooCommerce.


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Ecwid vs BigCommerce

Ecwid is deceptively powerful.

Fast Implementation
Getting started with BigCommerce requires a lot of manual work with no demo products, covers, or automation included, only placeholders and instructions. Ecwid stores do the work for you. Our technology partner has been recognized for having the shortest go-live time out of all e-commerce platforms. Ecwid beats BigCommerce.

Store Management App
BigCommerce offers a basic mobile app with limited store management capability. Ecwid’s store management app for iOS and Android lets merchants manage their store and sales on the go, and is very easy to use. Ecwid beats BigCommerce.

Ease-of-Use
Building a site and store with BigCommerce can be a long process, and customizations typically require a developer. With Ecwid, you can easily set up your store – no developer or technical know-how is required. Ecwid beats BigCommerce.

Built-in Integrations
BigCommerce has limited built-in sales channels, and 3rd party integrations tend to be clunky. Ecwid has built-in integrations with sales channels, advertising tools, payment gateways, point-of-sale (such as Square), and more. Ecwid beats BigCommerce.

Marketing Automation
30% of e-commerce revenue comes from abandoned cart recovery emails. BigCommerce offers marketing tools like this on their top-tier plans at nearly $80/month, while Ecwid’s starts at $35/month. Ecwid beats BigCommerce.


Ecwid works with any website, including HubSpot and WordPress!


Believe it or not, we’re big fans of all the online store leaders. We just do most things better for small businesses than they do. Because… Ecwid isn’t constrained to a single platform, is incredibly easy to use, and is power-packed with features tailor-made for small businesses.

Don’t take our word for it, create an online store now, for free to experience Ecwid for yourself. Add products one at a time or bulk upload them, manage sales, discounts, and coupons, sell on social, Google, Facebook, and even learn how to connect your Square point of sale hardware.