Websites are often sort of “there.” Making sure that we have an online presence to attract customers, give them a reason to work with us, and convert them into customers is vital to the growth and success of our companies. Our websites need to work for us.

When WordPress was first launched, not even its developers could have dreamed that it would take on such a life of its own. As the world’s most used content management system, powering somewhere around 75 million sites, it is the default website choice for small businesses all over the globe. There are countless plugins and…